Zuckerberg grilled over Meta age limits and youth strategy at social media addiction trial

Mark Zuckerberg has been sharply questioned on the witness stand about whether he and other leaders at Meta Platforms were aware of the number of children under 13 who use Instagram.

During a landmark trial over social media addiction, Zuckerberg described the “very difficult” task of enforcing the platform’s age requirement. He said Meta had introduced “proactive tools” to identify and remove accounts that had violated the rules.

“There are a set of people – potentially a meaningful number of people – that lie about their age,” Zuckerberg told the jury in Los Angeles Superior Court, noting that it’s a “challenging” problem.

The chief executive officer of Meta and the world’s fifth-richest person is the second executive to testify during the trial, which started on February 9, and centres on Kaley G.M., a 20-year-old woman who blames Meta’s Instagram and Google’s YouTube for her years of mental health struggles.

Zuckerberg said there had been debates at Meta about “privacy sensitivity” related to asking individuals for their date of birth to create an account, a practice the company had ultimately decided to adopt.

“I think we got to the right place over time,” he said. “I always wish we could have gotten there sooner.”

Kaley, who is also identified in court documents by her initials K.G.M., was present in court for a portion of Zuckerberg’s testimony. She has been absent for much of the trial so far after her lawyer, Mark Lanier, told jurors it would be traumatic for her to sit through it.

Lanier told Zuckerberg that Kaley had an Instagram account when she was nine years old.

“You expect the nine-year-old to read all of the fine print?” Lanier said.

Meta has long argued that age verification should happen before a user downloads an app – meaning that Apple and Alphabet’s Google, which control the world’s most dominant mobile operating systems and app stores, should be responsible for age-gating certain experiences.

Meta, Apple and Google have all lobbied in various American states to get ahead of potential legislation that could determine which companies are ultimately responsible for this type of user protection.

The trial, which is expected to run through the end of March, will serve as a critical test for thousands of other lawsuits targeting not only Meta and Google but also TikTok and Snap. The latter two companies aren’t involved in the current case because they reached confidential settlements with the woman’s lawyers shortly before trial.

While the four social media giants have denied wrongdoing and maintain they have installed robust guardrails for young users, they face billions of dollars in potential damages if juries side against them in early trials.

Zuckerberg told not to appear ‘robotic’

Zuckerberg was also questioned by Lanier about how much media training he had received, including for testimonies such as the one he was giving in court.

Lanier pointed to an internal document about feedback on Zuckerberg’s tone of voice on his own social media, imploring him to come off as “authentic, direct, human, insightful and real”, and instructing him to “not try hard, fake, robotic, corporate or cheesy” in his communication.

Zuckerberg pushed back against the idea that he’d been coached on how to respond to questions or present himself, saying those offering the advice were “just giving feedback”.

Regarding his media appearances and public speaking, Zuckerberg said: “I think I’m actually well known to be sort of bad at this.”

The Facebook founder has long been mocked online for appearing robotic and, when he was younger, nervous when speaking publicly. In 2010, during an interview with tech journalists Kara Swisher and Walt Mossberg, he was sweating so profusely that Swisher asked him if he wanted to “take off the hoodie” that was his uniform at the time.

Zuckerberg mostly stuck to his talking points, referencing his goal of building a platform that is valuable to users and, on multiple occasions, saying he disagreed with Lanier’s “characterisation” of his questions or of Zuckerberg’s own comments.

Algorithms tweaked

Lanier told jurors at the outset of the trial that he planned to “quiz” Zuckerberg about the company’s goals related to attracting and retaining young users, and how he balanced business interests with safety.

During questioning, the lawyer confronted Zuckerberg about a 2015 memo in which the chief executive outlined the company’s goals for the coming year, stating he wanted to “reverse the teen trend” and “increase time spent by 12 per cent”.

Other documents made public years later by an employee-turned-whistleblower showed that Meta also faced declining teen usage on Facebook, its core network, forcing employees to strategise about how to “optimise” its networks for young people.

In recent years, it has made attracting young adults to Facebook a key focus, tweaking its algorithms to surface more content from outside a user’s network of friends and family – a strategy popularised by TikTok.

Profit versus safety was a central theme in the February 11 testimony of Instagram head Adam Mosseri, whom Lanier peppered with questions about the company’s decision to lift its ban on photo filters that replicate the effects of cosmetic surgery. Internal emails showed that Mosseri and Zuckerberg supported lifting the ban, even after staffers questioned whether the so-called beauty filters would do more harm than good.

Lanier also asked Mosseri how much the company valued testing and assessing the impact of a given product or design choice on users before releasing it to the public. The lawyer highlighted the original motto for Facebook, coined by Zuckerberg: “Move fast and break things.”

Meta has been criticised for years for allegedly failing to protect young people online.

Internal documents unveiled in 2021 found that employees were aware Instagram could negatively affect teens, especially girls. During a Federal Trade Commission antitrust trial in Washington last year, other internal documents showed that Instagram’s automated software systems recommended that child “groomers” connect with minors on the app.

Zuckerberg has previously had to defend his company before Congress. In January 2024, during a congressional hearing over youth safety on social networks, Zuckerberg stood up and apologised to families of children who were victims of sexual exploitation on social media platforms.

The company has made efforts of late to improve its privacy settings for teen users. It rolled out so-called teen accounts in late 2024 that automatically restrict content and some interactions on Instagram for kids under 18. In October, Instagram changed its default content settings to “PG-13” for all users under 18 and now restricts some younger teens from streaming live on Instagram.

Bloomberg, AP

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