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It’s an Australian thing … sun, surf and an instant glow-up.

Take note, Tourism Australia: ‘The Australia Effect’ has the world talking

Forget kangaroos and Robert Irwin – Tourism Australia should be cashing in on the claims young people are making on social media about being here.

  • Lee Tulloch
AI influencers. From left: Emma, created by the German National Tourist Board; Sama, created by Qatar Airways; Radhika Subramaniam, created by India’s Collective Artists Network.

Travel influencers are under threat from these three women. They’re AI

Influencers are being pushed aside as travel companies, tourism boards and airlines turn to AI creations to lower costs and control messaging.

  • Julie Weed
The successful applicant will stay in a number of multimillion-dollar homes.

Wanted: Someone to travel in luxury around world - for $13,000 a month

It's been advertised as the "best job on the planet". And there's a long list of criteria for the successful candidate.