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1 / 10The Las Vegas Convention & Visitors Authority earned a Guinness World Record for staging the world's largest bikini parade last week.Getty Images
2 / 10The world's largest bikini parade saw 281 participants marching in swimwear along the Las Vegas Strip.Getty Images
3 / 10The stunt aimed to draw attention to Las Vegas's famous pool party scene, as the city heads into summer.AP
4 / 10Participants of the World's Largest Bikini Parade wait in the holding area before the start of the parade in Las Vegas.AP
5 / 10Model and television personality Holly Madison is presented with a certificate by Guinness World Record adjudication executive Danny Girton Jr. after earnin a Guinness World Record for staging the world's largest bikini parade.Getty Images
6 / 10Women in bikinis march along the Las Vegas Strip.Getty Images
7 / 10Until recently, Las Vegas hosted 39 million annual visitors in almost 140,000 hotel rooms, but the economic downturn has hit the party town hard.Getty Images
8 / 10Women in bikinis ride an escalator at the Fashion Show mall on the Las Vegas Strip.Getty Images
9 / 10Women in bikinis march along the Las Vegas Strip as they help the Las Vegas Convention & Visitors Authority earn a Guinness World Record.Getty Images
10 / 10Model and television personality Holly Madison (C), flanked by "Jubilee!" showgirls Deana Dakake (L) and Amanda Portie, pose after helping the Las Vegas Convention & Visitors Authority earn a Guinness World Record for staging the world's largest bikini parade.Getty Images
An army of 500 blondes will try to put a smile back on the face of recession-weary Latvians by staging a festival this weekend designed to show that they really do have more fun.
The Blonde Weekend will include a parade by a bevvy of blondes through the streets of the capital Riga, to the accompaniment of music from a blonde orchestra, a fashion show and an evening ball.
There will even be a golf tournament only open to blonde women, say the organisers.
More fun? An army of blondes will invade Latvia's capital Riga this weekend.Michele Ferguson
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"The economic situation is such that society needs these types of events," Marika Gidere, head of Latvia's Blondes' Association, said.
"People are depressed, they don't have enough positive emotions. And this is something very positive and fun. And we know that blondes have more fun," she said, adding she expected at least 500 women to attend the event.
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Latvia, a Baltic nation of 2.3 million people, has been going through the most severe recession in the 27-nation European Union, fuelling public wage cuts and rising unemployment.