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Sonos chief executive Tom Conrad.

‘App-ocalypse’: The disastrous update that nearly sank a cult brand

A botched app update cost Sonos its chief executive and the trust of its many customers. Tom Conrad is the “fixer” cleaning up the mess.

  • David Swan

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Sydney Sweeney as featured in the American Eagle campaign.

Sydney Sweeney makes concession on ‘great genes’ ad controversy

The actress first broke her silence three months after the controversial advertisements went live, and it was not well received.

  • Bronte Gossling
Rebel Wilson directed the unreleased musical-comedy The Deb, which is now mired in legal disputes.

Why is Rebel Wilson’s alleged smear campaigner so familiar?

The actor-turned-director has been accused of allegedly hiring the same PR professional who worked with Johnny Depp and Justin Baldoni. So, who exactly is she?

  • Nell Geraets
Telstra’s ‘Wherever We Go’ campaign was launched with an ad called ‘Duet’, created by Oscar-nominated animation duo Smith & Foulkes with Telstra’s creative agency +61 and advertising agency Bear Meets Eagle On Fire. It’s taken on a life of its own.

The ‘hated’ Telstra ad went viral. Blame Mick Jagger, North Korea and footballers

Oscar-nominated artists created the ad, but their most unforgettable work may be a short clip that has taken on a life of its own.

  • Bronte Gossling
Gwyneth Paltrow has been hired as a spokesperson for the company in the news.

Hollywood A-listers help turn a company scandal on its head

The decision by obscure data-operations firm Astronomer to hire Hollywood celebrities to turn calamity into a positive appears to have worked brilliantly.

  • Alisha Haridasani Gupta
Sydeny Sweeney’s American Eagle campaign has been slammed.

Why Sydney Sweeney’s ‘good jeans’ campaign is being compared to Nazism

The star’s latest fashion outing has prompted immediate backlash for “leaning into eugenics”.

  • Chris Hook
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Chad Warner, Christian Petracca, Harley Reid and Nick Daicos are young stars of the AFL developing their own brand.

Revealed: The formula that shapes the top 10 AFL player brands

The list of the league’s most marketable players is changing rapidly, and their capacity to cash in with multimillion-dollar off-field deals has been revolutionised in the past five years.

  • Marc McGowan
From James Gunn to Karla Sofia Gascon, celebrities have been getting cancelled for years. Could a new form of insurance see this change?

Tweet now, claim later: Celebrities now have their own insurance against cancellation

Karla Sofia Gascon’s Oscar race ended in ignominy when past social media comments emerged. But celebrities now have a safety net.

  • Nell Geraets

‘I’m not sure if I’m proud’: Meet Phil Elwood, one-time spin doctor for the world’s worst

Promoting positive stories about dictators and despots takes a special kind of immorality. Can you buy your soul back afterwards?

  • Louise Callaghan
A new ad campaign for Telstra uses stop-motion animation and animal characters.

Telstra’s ad campaign celebrates Australia. It was made in Poland

A series of new ads for Telstra features Australian voices and remote Australian locations. But it was made in Eastern Europe – and local creatives are angry.

  • Karl Quinn