Be careful what you wish for - Deb Frecklington has overtaken Annastacia Palaszczuk in the overall share of media coverage, but it was because her week on the campaign was dogged by scandals.
The data, compiled by media analytics company Streem for Brisbane Times, looks at the number of times the respective leaders are mentioned across media, and then compares their "share of voice".
That measures the percentage of the total media coverage of the election snapped up by each candidate.
Compared to last week Ms Frecklington surged in the proportion of media reports featuring her, but it was due to a series of stories involving issues including developer donations and social media posts made by one of her candidates.
By the end of Thursday, the two leaders had settled back to about an equal 50-50 split of the coverage, suggesting any ripples from the coverage had mostly calmed down.
Getting your name out there during an election campaign can be worth enduring some scandal, and Ms Frecklington has likely seen some cut-through to voters on the days when her coverage dwarfed Premier Annastacia Palasczuk's.
But by the same token Ms Palaszczuk already has an established public profile, and having her opponent beaten up in the media for most of the week won't hurt her chances.
It all comes out in the wash, with the overall split of media coverage across the week working out to around 50 per cent each.
The number one topic mentioned in items about both leaders this week was coronavirus, while health also featured prominently.
Other top topics for Ms Palaszczuk were jobs, borders and the economy, while for Ms Frecklington it was the PM’s presence on the campaign, donations laws and law and order.