Man dies in shopping centre fire on the Central Coast

A man has died in a fire on the NSW Central Coast on Sunday afternoon.

Emergency services were called to a shopping centre at The Entrance about 4.30pm after the building caught alight.

Firefighters from NSW Fire & Rescue searched the building and found a man.

He was dragged outside and given emergency CPR but was unable to be revived.

Nine News reported the 45-year-old had made a desperate call to triple zero as he was trapped in the fire.

Police have established a crime scene and will investigate the cause of the blaze.