The best Black Friday and Cyber Monday deals for 2025

This article may contain links from our affiliate partners. We may receive a commission when you buy through links on our site.

Love it or hate it, the Black Friday shopping event continues to grow in Australia. Shoppers are expected to spend a record $6.8 billion over the Black Friday and Cyber Monday weekend, according to Roy Morgan, a 4 per cent increase on last year.

Traditionally, the sales originating in the US start on the Friday after Thanksgiving. However, retailers have been starting deals earlier or extending the sale period, making it confusing to navigate.

Whether you are gearing up to start (or finish) your holiday shopping or looking to score yourself a bargain, we’ve curated a list of retailers participating this year.

This list will be updated as more sales roll in, so be sure to keep checking back.

Fashion and accessories

Has the change of season got you feeling like you don’t have anything to wear? Or maybe you need to get that gift for the most stylish person you know. Look no further than these deals. Our top picks include up to 50 per cent off at Faithful the Brand (limited time only), 50 per cent off everything and $99 Club C classics at Reebok (until December 3) and up to 60 per cent off sitewide and free gift with purchase over $150 at Chouchou Intimates (until December 1).

Other fashion and accessory Black Friday offers worth checking out include:

• Lee Mathews, up to 30 per cent off from November 20.
• Bassike, 30 per cent off from November 25, and a further 10 per cent off on December 1 and December 2.
• Aje, 25 per cent off Black Friday edit.
• The Iconic, 20 to 50 per cent off thousands of styles until December 2.
• Cotton On Body, 30 to 50 per cent sitewide until November 20 until December 1.
• All About Eve, 30 per cent off until November 30. Spend $130 and get a $30 voucher on December 1.
• Michael Hill, up to 30 per cent off selected jewellery until December 1.
• Okanui, everything on sale until November 30.
• Bondi Active, 40 per cent off selected styles and a further 10 per cent off sale items until December 2.
• Ugg Express, 20 per cent off selected styles until December 1.
• Blunt Umbrella, up to 40 per cent off select styles from November 28 to December 1.
• Superdry, up to 50 per cent off everything until December 1.
• Review, 30 per cent off storewide until December 1.
• Hush Puppies, up to 40 per cent off storewide from November 20 to 30. Selected styles from $89 from December 1 to 2.
• White Fox Boutique, up to 30 per cent off everything until December 3.
• YOKU, buy one, get one free.
• Jamie Kay, up to 60 per cent off selected products.
• MYER, up to 50 per cent off fashion.
• Boody, up to 70 per cent off.
• Frankies Bikini, 20 to 70 per cent off storewide.
• St Agni, 30 per cent off selected styles with code ‘TAKE30’ until December 2.
• Leo Lin, up to 60 per cent off selected styles until December 1.
• Manning Cartell, 40 per cent selected styles from November 27 to 30.
• Shona Joy, up to 70 per cent off until November 30.
• Jac + Jak, 30 per cent off select items until December 1.
• Mejuri, up to 30 per cent off when you spend over $150 until December 1.
• Neuw Denim, up to 40 per cent off sitewide until November 30.
• Birkenstock, up to 45 per cent off select styles until December 1.
• Le Specs, 30 per sent off sitewide until December 2.
• Paire, up to 40 per cent off.
• Anna Quan, up to 70 per cent off until December 1.
• Assembly Label, up to 30 per cent off select styles, until December 1.
• SIR, take a further 30 per cent off sale, until December 1.
• Marle, 30 per cent off the Spring collection.

Health and beauty

If you are running low on your beauty favourites, now is the time to stock up. Save big on some of the best-selling beauty and health brands. Our top picks are up to 80 per cent off a range of products at Shaver Shop, 60 per cent off at Sephora Australia (until December 1), and 30 per cent off sitewide at We Are Feel Good Inc (November 20 to 22).

Other health and beauty Black Friday offers worth checking out include:

• Dyson, save up to $650 on selected Dyson technology.
• GHD, up to 25 per cent off selected styling tools, plus a free gift with every eligible purchase.
• Paula’s Choice, 25 per cent off sitewide, plus free Mandelic AHA when you spend $120 from November 27.
• Adore Beauty, 50 per cent off from November 24 to December 1.
• Real Techniques, 30 per cent off sitewide from November 27 to December 1.
• PILLAR Performance, buy two, get one free from November 23 to December 1.
• Simply Nootropics, 25 per cent off sitewide with subscription and 20 per cent off for one-off purchases.
• CurrentBody, save 28 per cent on selected products until December 24.
• Lovehoney, up to 60 per cent off selected items until December 1.
• KURK, up to 50 per cent off selected bundles from November 28 to December 1.
• Muk Haircare, 20 per cent off retail (excluding packs) and 25 per cent off electrical from November 20 to December 1.
• BellyME, 40 per cent off with code ‘BFCM’.
• Merit Beauty, 20 per cent off storewide until December 1.
• Leif, up to 25 per cent off from November 28 to December 1.
• Billie, up to 50 per cent off at Woolworths until December 2.
• OUAI, 25 per cent off sitewide until December 1.

Home and technology

If your spring cleaning has you itching to redecorate the home, there are plenty of options when it comes to home and technology sales. Our top picks are 20 per cent off storewide and bundle deals at Yoto, 50 per cent off photo books at Once Upon (until December 1) and up to 50 per cent off at Hoselink (until December 1).

Other home and technology Black Friday offers worth checking out include:

• JB Hi-Fi, up to 50 per cent off a range of brands.
• Hommey, up to 25 per cent off storewide.
• Mocka, up to 50 per cent off selected furniture range until December 8.
• IKEA, up to 40 per cent off selected products for IKEA family members from November 28 to December 1.
• Sheridan, up to 40 per cent off almost everything until December 1.
• Pillow Talk, 30 per cent off full price items.
• Strapsicle, up to 40 per cent off sitewide until December 1.
• Ooni, 20 per cent off pizza ovens and accessories until December 2.
• Howards Storage World, 20 per cent off Bona products from November 28 to December 1.
• KeepCup, up to 60 per cent off from November 26.
• Linen House, up to 70 per cent off almost everything until December 3.
• Koala, up to 30 per cent off.
• Breville, save up to $1200 on selected products from November 19.
• LG, up to 40 per cent off until December 3 or while stock lasts.
• King Living, up to 60 per cent off select furniture until December 14.
• Bugaboo, 15 per cent off sitewide until December 2.
• Booktopia, up to 80 per cent off select books until December 7.
• Tineco, up to 33 per cent off until December 2.
• Bed Threads, 20 per cent off everything and 35 per cent off bedding bundles until December 1.
• DOMO, up to 20 per cent off only on November 28.
• Mitre 10, up to 50 per cent off DIY, garden and storage and 10 per cent off all Weber barbecues until November 30.
• MYER, up to 50 per cent off homewares.
• Our Place, up to 35 per cent off storewide until December 2.
• GlobeWest, up to 75 per cent off until December 2.
• Lavazza, up to 40 per cent off all coffee, machines, and selected accessories until December 2.
• Sunbeam, up to 30 per cent off.
• Smeg, up to 30 per cent off until December 2.
• Maison Balzac, 20 per cent off everything until December 1.
• Balsam Hill Christmas decorations, up to 50 per cent off until December 1.

Outdoors and fitness

Why wait until the new year to set your fitness goals? Take advantage of these Black Friday sales on all your favourite outdoor, sport and fitness-related brands. Our top picks include up to 70 per cent off storewide at LSKD (from November 20), up to 40 per cent off select styles at Lorna Jane (until December 1) and up to 32 per cent off at Shokz (until December 1).

Other outdoor and fitness Black Friday offers worth checking out include:

• Adidas, up to 40 per cent off and an extra 10 per cent for members.
• True Protein, up to 50 per cent off and the chance to win a $15,000 trip to the Maldives, until November 26.
• Lifespan Fitness, up to 45 per cent off across their recovery and wellness range.
• Mont Adventure Equipment, up to 50 per cent off site-wide from November 27 to 30.
• WHOOP, up to 20 per cent off accessories and up to $100 on life subscriptions from November 20 to December 2.
• Peloton, is offering up to $800 off select Peloton packages until December 8.
• Pinky and Kamal, up to 60 per cent off until December 1.
• New Balance, up to 50 per cent off until December 1.

Travel

If you’re focused on your next big overseas trip or well-earned stay-cation, look no further than these travel-related sales. Our top picks include up to 40 per cent sitewide at Strand, up 50 per cent off selected styles at American Tourister (from November 21) and up to 50 per cent off site wide at Antler (Until December 2).

Other travel Black Friday offers worth checking out include:

• July, save up to $240 when you buy two or more items until December 1.
• Samsonite, up to 40 per cent off suitcases, bags and backpacks.
• SimCorner, 30 per cent off storewide with code ‘SCBFSALE’ until December 2.
• Bellroy, 25 per cent off sitewide from November 24 to December 3.
• MACq01 hotel Hobart, up to 25 per cent off stays from 26 November 2025 to 30 September 2026 until December 2.
• Booking.com, up to 40 per cent off select accommodations worldwide, up to 25 per cent off select car rentals, up to 20 per cent off select attractions and airport transfers, up to 15 per cent off select flights until December 3.
• Turo car rental, $50 off bookings with a minimum spend of $250, using the code ‘BF2025’ until November 28.
• Minor Hotels, 30 per cent off bookings (two night minimum) at any property between 18 November 2025 and 3 June 2026 until December 3.
• Omio, up to 50% off travel in South-East Asia with code ‘ASIA50’ until December 2.
• Dis-loyalty, up to 40 per cent off until December 3.
• IHG, up to 20 per cent off stays between 23 November 2025 – 31 March 2026 until December 4.
• Trafalger, buy one, get one 50 per cent off select trips until December 4.
• Ingenia Holiday Parks, 30 per cent off all stays, using code ‘BLACKFRIDAY’ until December 2.

Make the most of your health, relationships, fitness and nutrition with our Live Well newsletter. Get it in your inbox every Monday.