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A haircut that costs $750: The truth about pricey beauty treatments

Stephanie Darling

Legendary hairstylist and owner of Sydney’s Headcase Hair, John Pulitano, has just launched a $750, 90-minute hair service called the Texture Edit for the city’s most luxe locks. His take on this high-end experience: “You’re getting a bespoke and comprehensive consultation that is completely led by me. A client in my chair never makes a decision.”

This is no ordinary trim; Pulitano says the treatment is aimed at clients seeking to transform their look. “This isn’t just a haircut, it’s a full experience,” he says. “From the moment you sit in my chair, it’s about unlocking your hair’s full potential through a bespoke approach. You’re not paying for time or trend, you’re investing in transformation, longevity and personal confidence.”

How much is too much when it comes to beauty treatments?Getty Images

So, what does the Texture Edit entail? “It begins with a deep-dive consultation where I assess your features, lifestyle and personal style,” Pulitano says. “From there, you receive a full scalp analysis, a hair ‘facial’, and my textured cutting technique, which gives shape and movement that lasts for three months.” Even though that works out at $250 a month, the service has a six-month waiting list.

For the ultimate in massage luxury, the six-handed body massage at Sydney’s Venustus ($1059) involves three therapists massaging in sync for 2½ hours of bliss so unadulterated it will help you forget the steep price. According to the salon’s website, “Our intention is for the nervous system to be relieved the moment someone enters. This is why an unusual but method-based mix of glass, precious metal and natural fibres are interlaid in our [beauty] pods … It’s how we design our treatments, too. A magic alchemy response to our clients’ needs for nourishment and rest.”

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When it comes to bespoke facials, Liberty Belle in Melbourne’s Toorak combines luxury with efficacy. Plastic and reconstructive surgeon Dr Chris Moss – who works closely with his wife and chief executive Andrea Moss, formerly one of the Real Housewives of Melbourne – has a devotion to both surgical and non-surgical cosmetic treatments and skincare for his patients.

Liberty Belle’s Platelet-Rich Plasma (PRP) Treatment (from $1200) helps skin to heal using concentrated injections of your own platelets, cells in the blood that help it coagulate. A small blood sample is taken and processed in a centrifuge to separate out the platelet-rich plasma. This concentrated PRP is then injected back into the targeted areas to boost the production of collagen and elastin, help soften fine lines and wrinkles, and improve skin texture. This treatment works particularly well around the eyes and along the neckline.

ASK STEPH

How often should I get a dental check-up?
Every six months is recommended for a professional clean and scrape to get rid of plaque build-up and to check for any signs of decay. This is the best way to maintain good oral health. Try Smile Solutions, Melbourne, and Pitt Street Dental Care, Sydney.

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Send questions via Instagram, @mrssdarling.

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Stephanie DarlingStephanie Darling is Sunday Life's beauty director.Connect via email.

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