The Sydney Morning Herald logo
Advertisement
Vicki Kyriakakis

Vicki Kyriakakis

Vicki Kyriakakis is a marketing strategist, writer, improviser and creative facilitator. Follow her on Twitter @VickiKyriakakis.

Nikocado Avocado earlier in his career as a social media influencer.

Beware, your social media influencer identity could eat you alive

Once influencers build a following around their crafted persona, it can quickly become a beast they are no longer in control of. Just ask Nikokado Avocado.

  • Vicki Kyriakakis

Latest

Bud Light’s campaign with trans woman Dylan Mulvaney sparked a conservative backlash.

Bud Light was America’s No.1 beer last month – then it took a stand

Bud Light became the target of a conservative backlash after launching an ad campaign with trans woman Dylan Mulvaney. But backing out of the partnership was an even worse move.

  • Vicki Kyriakakis