Vicki Kyriakakis is a marketing strategist, writer, improviser and creative facilitator. Follow her on Twitter @VickiKyriakakis.
Once influencers build a following around their crafted persona, it can quickly become a beast they are no longer in control of. Just ask Nikokado Avocado.
Bud Light became the target of a conservative backlash after launching an ad campaign with trans woman Dylan Mulvaney. But backing out of the partnership was an even worse move.