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Sally Branson
Sally Branson is a specialist in crisis PR management
- Opinion
- Telecommunications
Optus’ crisis playbook is now so predictable it rings hollow
In an era in which first impressions become permanent for many, there is no room for the kind of failures we’ve witnessed from Optus.
- Sally Branson
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- Opinion
- Telecommunications
How Optus’ response to a crisis became more damaging than the crisis itself
The big question on every crisis manager’s mind this week is why weren’t Optus match fit when it came to managing this week’s crisis?
- Sally Branson